About Us

Cecile Boutique is Delaware’s newest prom, pageant, special occasion & homecoming destination

Created by former Mrs. Delaware America 2011, Shana Williams, we work with top designers such as Jovani, Johnathan Kayne, Ashley Lauren, and Mac Duggal to provide Delaware locals with unique designs to make them feel beautiful on any occasion. We encourage our pageant clients to train directly with Shana Williams to build confidence, improve public speaking skills, and perfect their runway walks. Our most loyal clients currently include Miss Delaware Teen USA 2017, Grace Lange; Miss Delaware USA 2017, Mia Jones; and Mrs. Pennsylvania United States 2017, Sheri Jenkins, and more. We’re located in Newark, DE, where tax-free shopping is a requirement and within a 5-10 mile radius of Pennsylvania, New Jersey, and Maryland. At Cecile, we offer a boutique style shopping experience, the latest trends, and make it our business to put the spotlight on you.

Meet Our Team

Consultants You Can Trust

Shana Williams

Owner

Cecile Boutique is a lifelong dream of owner, Shana Williams, since her teenage years. Shana began her love for gowns and cocktail dresses as a teenaged pageant contestant in her home state of Virginia. As a 25 year pageant competitor, titleholder, director, coach, and National Judge she has worn and seen her share of dresses. She loves how putting on the right dress can make a woman transform into someone with confidence, ready to take on the world. As a former Mrs. Delaware America 2011 and competitor in nearly every major pageant system, Shana harnessed those skills and became a sort after pageant stylist, Miss America Local Director and coach for Miss America and Miss USA State and National Competitors. Shana was instrumental in coaching Delaware’s first Miss USA semi-finalist, Renee Bull (Miss Delaware USA 2012) for the state and national pageant and many more! In addition to styling appointments, Shana is available for pageant consulting sessions in Interview, Modeling, and Overall Stage Presentation. Her personal pageant philosophy is training and preparing girls from the inside out and working on improving their mental game, to perfect the outer game. Shana named the boutique after her late mother, Cecelia Hinton, who passed away from cancer in 2016.  In her mother's honor, the boutique participates in several outreach activities throughout the year.

Mia Jones

Stylist & Modeling Coach

Mia Jones is a graduate of Appoquinimink High School and a student at Delaware State University majoring in Art Education. Mia represented Delaware at the Miss Teen USA Pageant in 2014 and placed in the top 15. She is also former Miss Delaware USA 2017 and spends time making appearances at various charity events throughout the state. Mia was also awarded the title of Jovani It Girl Ambassador out over over 10,000 entries. In her decade of pageant experience, she has mastered the perfect runway walk and is happy to share this knowledge with her clients. Mia is also an active member of the Delta Lambda Chapter of Alpha Kappa Alpha Sorority, Inc.

Jasnoor Hundal

Business Development Intern/Stylist

Jasnoor is the certified “jack of all trades” at Cecile Boutique. As our Business Development Intern, she is responsible for marketing, communicating with vendors, buying assistance, inventory management, sales, etc. She will also be our Campus Liason and Social Media specialist during the school year. Jasnoor is a 2016 graduate of Caravel Academy and a sophomore at the University of Delaware, majoring in Finance. While she has a sincere love for Cecile Boutique, her future plans are to own her own company.