Cecile Boutique is Delaware’s newest prom, pageant, special occasion & homecoming destination
Created by former Mrs. Delaware America 2011, Shana Williams, we work with top designers such as Jovani, Johnathan Kayne, Ashley Lauren, and Mac Duggal to provide Delaware locals with unique designs to make them feel beautiful on any occasion. We encourage our pageant clients to train directly with Shana Williams to build confidence, improve public speaking skills, and perfect their runway walks. Our most loyal clients currently include Miss Delaware Teen USA 2017, Grace Lange; Miss Delaware USA 2017, Mia Jones; and Mrs. Pennsylvania United States 2017, Sheri Jenkins, and more. We’re located in Newark, DE, where tax-free shopping is a requirement and within a 5-10 mile radius of Pennsylvania, New Jersey, and Maryland. At Cecile, we offer a boutique style shopping experience, the latest trends, and make it our business to put the spotlight on you.
Meet Our Team
Consultants You Can Trust
Cecile Boutique is a lifelong dream of owner, Shana Williams. Shana began her love for gowns and cocktail dresses as a teen pageant contestant in her home state of Virginia. As a 25 year pageant competitor, titleholder, director, coach, and National Judge she has worn and seen her share of dresses. She loves how the right dress can transform a woman into someone with confidence, ready to take on the world. As a former Mrs. Delaware America 2011 and competitor in nearly every major pageant system, Shana harnessed those skills and became a sought after pageant stylist, Miss America Local Director and coach for Miss America and Miss USA State and National Competitors. Shana was instrumental in coaching Delaware’s first Miss USA semi-finalist, Renee Bull (Miss Delaware USA 2012) for the state and national pageant and many more! She is especially proud of introducing many young women to the world of pageantry and assisting them in achieving their goals. In addition to pageant styling appointments, Shana has limited availability for pageant consulting sessions in Interview, Modeling, and Overall Stage Presentation. Her personal pageant philosophy is training and preparing girls from the inside out and working on improving their mental game, to perfect the outer game. Shana named the boutique after her late mother, Cecelia Hinton, who passed away from cancer in 2016. In her mother's honor, the boutique participates in several outreach activities throughout the year. Shana is passionate about Autism Delaware, blood donation, and causes aimed at supporting Infant Loss, like The March Of Dimes. The bee in the logo is representative of Shana's angel daughter, Weslee Olivia who rests in heaven. When not working, Shana is a mom to 3 beautiful children (Hunter, Weston, and Harmony), wife to Geoffrey, and German Shepherd dog mom to Stormy and Jet.
Senior Stylist / Business Development / Talent Acquisition
Lauren is currently a senior at the University of Delaware. She is majoring in Business Management and minoring is Professional Selling and Management. Lauren is currently involved in UDance at UD, which benefits the families of children who have been affected by cancer. She graduated from St. Elizabeth High School in 2018 and has been a member of the Cecile team since 2017. She is an integral part of the prom dress purchasing team, so she always knows what is in style! If you are looking for a unique and one of a kind dress, Lauren is your girl! She will go above and beyond to help you find your dream dress!
Mia is currently a senior at Newark Charter High School, and she is actively involved in her community and school. She is the Vice President of the musical theatre club, as well as a member of the student council, environmental club, and the feminism and equality club. Outside of school, Mia was Miss Blue and Gold Outstanding Teen 2019 and is currently Miss Newark Teen USA 2021. Her love for pageants transformed into a love for helping girls look and feel their best. She is always staying on trend and can help you pick out the perfect prom dress! Mia has been passionate about fashion since she was little, and she can not only help dress you for prom, but she can also dress for pageants!
Senior Stylist / Social Media Coordinator
Kara is currently a senior at the University of Delaware. She is majoring in International Relations and minoring in Arabic, and she is a member of the Phi Sigma Sigma sorority on campus. She graduated from Saint Thomas More Academy in 2018 and has been a member of the Cecile team since 2019. When she is not participating in her philanthropy of supporting school and college readiness, she is doing pageants! She currently holds the title of Miss Blue and Gold 2021 and was International Junior Miss Delaware 2019. Kara is also a part of the purchasing team, so you can look to her for what’s on trend as well! Kara dresses most of our pageant clients, but is amazing at dressing for prom as well! No matter if you want a classic look or to stand out, Kara can help you achieve your goals!
Lailah is currently a senior at Wilmington Charter, most of the time you can find Lailah behind the register but she also loves helping girls pick out their dream dress! At school Lailah is the co-leader of the Black Student Union, she has a huge passion for wanting to make people feel comfortable in their own skin and she does that by leading by example! Lailah prides herself on being extremely supportive and making you feel comfortable during your time at Cecile. Whether you have the opportunity for Lailah to assist you while find your dress, or optimizing your check out experience she will always be willing to give out a helping hand!