White prom dress on rack from Cecile Boutique

About Us

Cecile Boutique is Delaware’s newest prom, pageant, special occasion & homecoming destination

Created by former Mrs. Delaware America 2011, Shana Williams, we work with top designers such as Jovani, Johnathan Kayne, Ashley Lauren, and Mac Duggal to provide Delaware locals with unique designs to make them feel beautiful on any occasion. We encourage our pageant clients to train directly with Shana Williams to build confidence, improve public speaking skills, and perfect their runway walks. Our most loyal clients currently include Miss Delaware Teen USA 2017, Grace Lange; Miss Delaware USA 2017, Mia Jones; and Mrs. Pennsylvania United States 2017, Sheri Jenkins, and more. We’re located in Newark, DE, where tax-free shopping is a requirement and within a 5-10 mile radius of Pennsylvania, New Jersey, and Maryland. At Cecile, we offer a boutique style shopping experience, the latest trends, and make it our business to put the spotlight on you.

Meet Our Senior Style Team

Consultants You Can Trust
Image of owner Shana Willams of Cecile Boutique

Shana Williams


Cecile Boutique is a lifelong dream of owner, Shana Williams.  Shana began her love for gowns and cocktail dresses as a teen pageant contestant in her home state of Virginia. As a 25 year pageant competitor, titleholder, director, coach, and National Judge she has worn and seen her share of dresses. She loves how the right dress can transform a woman into someone with confidence, ready to take on the world. As a former Mrs. Delaware America 2011 and competitor in nearly every major pageant system, Shana harnessed those skills and became a sought after pageant stylist, Miss America Local Director and coach for Miss America and Miss USA State and National Competitors. Shana was instrumental in coaching Delaware’s first Miss USA semi-finalist, Renee Bull (Miss Delaware USA 2012) for the state and national pageant and many more!  She is especially proud of introducing many young women to the world of pageantry and assisting them in achieving their goals.  In addition to pageant styling appointments, Shana has limited availability for pageant consulting sessions in Interview, Modeling, and Overall Stage Presentation. Her personal pageant philosophy is training and preparing girls from the inside out and working on improving their mental game, to perfect the outer game. Shana named the boutique after her late mother, Cecelia Hinton, who passed away from cancer in 2016.  In her mother's honor, the boutique participates in several outreach activities throughout the year.  Shana is passionate about Autism Delaware, blood donation, and causes aimed at supporting Infant Loss, like The March Of Dimes.  The bee in the logo is representative of Shana's angel daughter, Weslee Olivia who rests in heaven.  When not working, Shana is a mom to 3 beautiful children (Hunter, Weston, and Harmony), wife to Geoffrey, and German Shepherd dog mom to Stormy and Jet. 

Model wearing a gown by Julia


Senior Stylist

Julia is currently a senior at the University of Delaware studying Fashion Merchandising Management. This is her second prom season at Cecile. She loves making girls feel good about themselves and also manages our social media accounts.

Model wearing a gown by Emma


Senior Stylist

Emma is currently a junior at University of Delaware majoring in Fashion Merchandising. Emma loves assisting customers find that right dress for whatever event is planned. She strives to making you feel comfortable while visiting and is always available to answer questions and help you find the perfect look!

Model wearing a gown by Reghan


Senior Stylist

Reghan is a sophomore at the University of Delaware studying marketing with a minor in event management. She is from Somerdale, New Jersey as well as a member of the Alpha Xi Delta sorority at UD. Reghan does her best to find every customer their perfect gown for any occasion and has helped us with purchasing dresses for the upcoming 2023 season.

Model wearing a gown by Lauren


Senior Stylist

Lauren is currently in a full time sales role and helps us out on the weekends. She attended the University of Delaware and graduated in 2022. Lauren majored in Business Management and minoring is Professional Selling and Management. She graduated from St. Elizabeth High School in 2018 and has been a member of the Cecile team since 2017. She is an integral part of the prom dress purchasing team, so she always knows what is in style! If you are looking for a unique and one of a kind dress, Lauren is your girl! She will go above and beyond to help you find your dream dress!

Model wearing a gown by Fran


Senior Stylist

Fran is a senior at UD majoring in Public Policy with a double minor in Legal Studies & Political Science. She plans on going to law school in the future while always keeping an eye on the newest fashion trends. Basically a real life Elle Woods.

Model wearing a gown by Lailah


Senior Stylist

Lailah is a cognitive science and psychology double major at UD as a freshman. She has been a part of the Cecile team for almost four years now and has been a senior stylist for three of those. Lailah loves to help people step out of their comfort zones and bringing out each girl’s style through fashion.

Model wearing a gown by Alexa


Senior Stylist

Alexa is a senior at the University of Delaware majoring in Fashion Merchandising. She has been working at Cecile Boutique for a year and loves every second of it. At Cecile, she is a senior stylist and loves helping girls find their dream dress!

Model wearing a gown by Katelyn


Senior Stylist

Katelyn is a Sophomore at the University of Delaware. A fun fact about Kately is that outside of fashion, she loves Public Policy. She was recently selected to accompany the Biden’s to Greece.

Model wearing a gown by Kayla


Senior Stylist

Kayla is a freshman at Delaware Tech. This is her 2nd year at Cecile, but she has been a long time customer since she was 12. Kayla also recently went viral on tik tok by just being herself!